Kuala Lumpur, 4 December 2024 – The Malaysian Retail Chain Association (MRCA) is targeting RM120 million in transaction value for the 8th Franchise Expo Malaysia (FEM) 2025, set to take place at the Kuala Lumpur Convention Centre (KLCC) from August 21 to 23. This represents a 20% increase from the RM100 million achieved in 2024, highlighting the resilience and innovation of Malaysia’s retail and franchise sectors while solidifying FEM’s status as a premier platform for growth and collaboration.
The three-day event will feature 400 booths from over ten countries, including Malaysia, Singapore, China, Taiwan, Indonesia, Cambodia, and India. Notably, China and Taiwan will have dedicated pavilions, showcasing unique offerings from their respective regions.
FEM Organising Chairperson Terry Tay said: “This year’s theme, ‘Invest in the Future,’ reflects the power of collaboration in today’s interconnected world. With over 400 booths across four halls, this expo is a testament to the unwavering confidence in our industry.”
Tay highlighted the Malaysian retail sector’s resilience, noting its significant contribution to the nation’s GDP.
He added: “This expo is more than an event—it is a catalyst for progress. Together, we amplify the voice of the retail industry, driving innovation and embracing change to propel our industry forward.”
MRCA President, Datuk Ken Phua, echoed these sentiments, focusing on the opportunities presented by digitalisation and collaboration: “The theme, ‘Invest in the Future,’ captures the essence of what lies ahead. Strong consumer spending and the strengthening ringgit have created fertile ground for local businesses to thrive.”
Phua elaborated on MRCA’s initiatives to empower members in the digital era, citing a recent visit to China to explore global best practices in e-commerce and digitalisation. He said: “Digital platforms represent opportunities to reimagine how we work, connect, and create. By enhancing collaboration and leveraging creativity, we can forge deeper customer connections and build lasting relationships.”
Since its inception in 2016, FEM has evolved from the Malaysia International Retail and Franchise (MIRF) exhibition to become a cornerstone event in Malaysia’s retail landscape. FEM 2025 aims to attract even more franchisees and retailers, reinforcing MRCA’s mission to foster a resilient, dynamic, and future-ready retail ecosystem.
The expo provides a platform where innovation thrives, partnerships flourish, and actionable strategies take shape. With over 550 MRCA members representing 40,000 outlets and 400,000 employees nationwide, the association remains dedicated to advancing the retail industry through unity, innovation, and collaboration.
Franchisees and business operators interested in participating in FEM 2025 are invited to register for a booth. Please contact Nicole Azavedo at 019-2145362 or email nicoleannazavedo@gmail.com for more information.